I got a letter from Hawaii Public Radio the other day. Whenever there is an on-air pledge drive, I show up for a two-hour stint sitting with a station employee and one other person, ready to tell a few stories meant to prod listeners to phone the station with their pledges of support for the next six months. Sometimes we are successful, other times we are not.
A particular target audience is those who listen regularly but do not give any support. The size of that group was driven home to me in the letter. I was being thanked for being one of the 11% of listeners who is a “member” by virtue of a financial gift.
This is the time of year when the holidays focus attention on giving. What a gift it is to us Americans that there is at least one time of year in which people turn their attention to giving gifts; to children, family, friends, co-workers, “the less fortunate.”
Set aside whatever feelings you have about the commercialization of what started as religious holidays or the angst some find in trying to match the perfect gift to the recipient. We still have about one month of the year when the generally accepted mode of behavior is to think about giving gifts to others.
That is a cause for some joy.
A less positive side of me wonders why it takes a special time of the year, promoted heavily by commercial enterprises whose yearly bottom lines depend upon lots of buyers from Black Friday (was there ever a more aptly-named day?) to the end of December, to prod people into a spirit that, in my view, should be present every day, the spirit of giving?
People of a Certain Age, whenever you give—your self, your time, your resources—don’t you feel really good? If the result of giving can be feeling good, why aren’t we giving all the time?
My letter from HPR reminded me of a story I first heard my Dad tell, one that has been around for a long while. A fellow came back to his hometown after many years to find that the church he had once attended was out of business, the windows boarded over. He asked a friend what had happened. The friend replied:
“Most of the members thought others would give enough so that they did not have to. Pretty soon, the bank foreclosed, the pastor left town, and the church was gone.”
We 11% of HPR listeners who are members are aware of the consequences to ourselves and to our community if we stop giving. But, we are of a certain age and aging. Will a new 11% emerge?
Mom was an easy target for a good cause. Each year when I helped her with her tax return, I noted how many causes received a $5 or $10 check from her. For her, a product of the Great Depression (when $5 was worth $5), a $5 gift meant something, and I came to see her point of view.
If one hundred thousand people gave $5 each, a lot of people would be fed, many hours of research could be funded, many doses of needed medicines could be made available. Presidential candidates in recent times have understood Mom’s principle; enough small gifts can raise a lot of money.
Mom’s gift reminded me of the story in the Bible in which Jesus observes a widow giving a small sum of money. He describes hers as a gift greater than some larger amounts given by others because she has given out of her poverty. There are data to show that, measured as a percentage of wealth, poorer people tend to be more generous than rich ones.
I wonder what Jesus would say to the billionaires who have generously pledged to give one-half of their fortunes to charity: “Thanks. Nice start. Now how much more will you give?”
What if the spirit of giving so evident in this season of the year was an everyday attitude? What if everyone woke up each day wondering “what can I give today?”
Another of Dad’s stories told of a grain elevator operator in a farming community agreeing to be church treasurer for one year but only if no one asked him any questions about the books for that year. At the end of the year, the church had a surplus several times the size of its annual budget.
When asked about this, the treasurer said, “I store all your grain. I took away 10% of your grain every month and saved it for the church. You never missed that grain, did you?”
For the sake of HPR, I would like the 89% who listen but don’t give to set aside one dollar every day, to be collected and given to the station once a year. I would like those who care about hunger or homelessness or mental illness of life-threatening diseases to do the same. Remember Mom’s wisdom: a little from many can make a lot.
Giving could become a habit.
Daniel E. White
December 26, 2016